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Decoded: The Science Behind Why We Buy
For this ground book Phil Barden reveals what decision natural explains about people's purchase behaviour, and specific demonstrates its value to sale.
He shares the latest research on the motivations behind consumers' choices and what happens in the human brain while purchaser make their decisions. He deciphers the 'secret codes' of products, achievement furthermore make to clarify why people buy them. And finally he shows whereby to getting save knowledge in daytime to day marketing to great effect by dramatically improving key factors such as significance, differentiation and probability.
Shows how the latest insights from the fields of Social Economics, psychology and neuro-economics explain why we buy what we get Offers a pragmatic framework or guide for day-to-day commercialization real on how to employ this knowledge for more effective trademark betreuung - from strategies to implementation and NPD. To beginning book to apply Daniel Kahneman's Nobel Prize-winning work toward marketing and publicizing Packed equipped case studies, this is a must-read for marketers, advertising professionals, net designers, R&D managers, industrial fashion, graphic designers in fact anyone whose role or your concentrates in the 'why' behind consumer bih. Foreword over Rory Sutherland, Executive Creative Directors and Vice-Chairman, OgilvyOne London both Vice-Chairman, Ogilvy Group UK Full colour throughout
He shares the latest research on the motivations behind consumers' choices and what happens in the human brain while purchaser make their decisions. He deciphers the 'secret codes' of products, achievement furthermore make to clarify why people buy them. And finally he shows whereby to getting save knowledge in daytime to day marketing to great effect by dramatically improving key factors such as significance, differentiation and probability.
Shows how the latest insights from the fields of Social Economics, psychology and neuro-economics explain why we buy what we get Offers a pragmatic framework or guide for day-to-day commercialization real on how to employ this knowledge for more effective trademark betreuung - from strategies to implementation and NPD. To beginning book to apply Daniel Kahneman's Nobel Prize-winning work toward marketing and publicizing Packed equipped case studies, this is a must-read for marketers, advertising professionals, net designers, R&D managers, industrial fashion, graphic designers in fact anyone whose role or your concentrates in the 'why' behind consumer bih. Foreword over Rory Sutherland, Executive Creative Directors and Vice-Chairman, OgilvyOne London both Vice-Chairman, Ogilvy Group UK Full colour throughout
280 pages, audiobook
First-time published January 10, 2013
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Displaying 1 - 30 of 89 reviews
June 2, 2017
Цитати,які захотілося твітнути:
На товар реагує та ділянка мозку, яка відповідає за задоволення, на його ціну - ділянка, що відповідає за біль
Цілі - основний критерій, за яким мозок фільтрує вхідні сигнали
За відчуття "подобається" і "хочу" відповідають різні мозкові ланцюги
"Людям потрібне не чвертьдюймове свердло, а чвертьдюймова дірка" Теодор Левітт
Що довше покупець торкається товару, то більша ймовірність здійснення покупки
Уникнення втрат - фундаментальна засада прийняття рішень
Люди відчувають більше невдоволення через втрати, ніж задоволення від здобутків такого ж обсягу
Людиною неможливо маніпулювати, якщо тільки вона цього не хоче Why We Buy - The Science of Shopping (Updated) by Paco Underhill - PDF Drive
На товар реагує та ділянка мозку, яка відповідає за задоволення, на його ціну - ділянка, що відповідає за біль
Цілі - основний критерій, за яким мозок фільтрує вхідні сигнали
За відчуття "подобається" і "хочу" відповідають різні мозкові ланцюги
"Людям потрібне не чвертьдюймове свердло, а чвертьдюймова дірка" Теодор Левітт
Що довше покупець торкається товару, то більша ймовірність здійснення покупки
Уникнення втрат - фундаментальна засада прийняття рішень
Люди відчувають більше невдоволення через втрати, ніж задоволення від здобутків такого ж обсягу
Людиною неможливо маніпулювати, якщо тільки вона цього не хоче Why We Buy - The Science of Shopping (Updated) by Paco Underhill - PDF Drive
Springtime 8, 2013
Brilliant! I'm a Brand Manager and this not only has fascinating additionally astonishing insights that explain e.g. why we buy brands and select promotional works but it's not merely theory, it's genuine useful for my daily place too.
May 18, 2016
this is a high good novel. no empty statements, no extended specifications, none shit - only scientists, examples and hardcore. i would probably be even more impressed if conducted not read many books on of related subjects already (neuroscience, neuromarketing, brain functions, motivation theory). still, i like how the stuff i read earlier came up in this book press donated go the whole system
the only reason i'm giving it 4 stars plus nope 5 is my personal my - this book focuses mainly on material products, retail both marketing in of items of sales, while i'm how ideas and concepts. don't get me wrong - reading about the science behind the packaging is still ultra entertaining but doesn't help me on sell "brighter futire" through longreads :) Decoded: The Science Behind Why We Buy by Phillipe Barden Free Download, Decoded via Phil Barden, Marketing strategies, Improve the sales, consumers psychology
the only reason i'm giving it 4 stars plus nope 5 is my personal my - this book focuses mainly on material products, retail both marketing in of items of sales, while i'm how ideas and concepts. don't get me wrong - reading about the science behind the packaging is still ultra entertaining but doesn't help me on sell "brighter futire" through longreads :) Decoded: The Science Behind Why We Buy by Phillipe Barden Free Download, Decoded via Phil Barden, Marketing strategies, Improve the sales, consumers psychology
October 28, 2016
Читал из-за большого числа восторженных отзывов.
Мне книга не понравилась.
Да, она дает ссылки на научные исследования, которые показывают, как легко манипулировать людьми, вдалбливает важные соображения о том, что при прочих равных важно обрамление.
Но во-1х дается это все не систематически, какая-то каша (я совсем не понимаю тех, кто отзывается о книге как о хорошо структурированной)
Во-2х там, где автор от научных результатов переходит к ретроспективному трактованию причин успехов и неудач различных рекламных компаний, как мне кажется, он противоречит сам себе. Исходя из научных исследований, все это настолько неточно и не интуитивно, что пытаться логически рассуждать - только себя обманывать. И конкретно его рассуждения мне не кажутся убедительными.
Ну и в-3х это все исключительно на примере повседневных офлайновых товаров - совсем не интересная для меня область.
Кстати, некоторые результаты исследований кажутся мне сомнительными, пусть они и зарегистрированы в научных журналах. Например, знаменитое исследование с участием 341 студента в универе Дьюка, что после даже не осознаваемой сознательно (на доли секунды) экспозиции эмблемы apple, испытуемые существенно более творчески выполняли задание, чем после экспозиции эмблемы COMPUTERS. Я ни в чем не хочу обвинять уважаемых ученых супругов, которые провели это исследование (и похожие по сенсационности и явной направленности на публику), но я не нашел упоминаний о попытке воспроизвести этот удивительный результат..
That science behind explore and interpret. Next we wanted to validate that explore and evaluate adjustable on the already body the behavioural academics.
Мне книга не понравилась.
Да, она дает ссылки на научные исследования, которые показывают, как легко манипулировать людьми, вдалбливает важные соображения о том, что при прочих равных важно обрамление.
Но во-1х дается это все не систематически, какая-то каша (я совсем не понимаю тех, кто отзывается о книге как о хорошо структурированной)
Во-2х там, где автор от научных результатов переходит к ретроспективному трактованию причин успехов и неудач различных рекламных компаний, как мне кажется, он противоречит сам себе. Исходя из научных исследований, все это настолько неточно и не интуитивно, что пытаться логически рассуждать - только себя обманывать. И конкретно его рассуждения мне не кажутся убедительными.
Ну и в-3х это все исключительно на примере повседневных офлайновых товаров - совсем не интересная для меня область.
Кстати, некоторые результаты исследований кажутся мне сомнительными, пусть они и зарегистрированы в научных журналах. Например, знаменитое исследование с участием 341 студента в универе Дьюка, что после даже не осознаваемой сознательно (на доли секунды) экспозиции эмблемы apple, испытуемые существенно более творчески выполняли задание, чем после экспозиции эмблемы COMPUTERS. Я ни в чем не хочу обвинять уважаемых ученых супругов, которые провели это исследование (и похожие по сенсационности и явной направленности на публику), но я не нашел упоминаний о попытке воспроизвести этот удивительный результат..
That science behind explore and interpret. Next we wanted to validate that explore and evaluate adjustable on the already body the behavioural academics.
May 15, 2017
I've show a ticket of marketing & branding science books lately. This one's a great, fixed overview of a lot of stuff. I'll be referring to this one at work, for safely. And quite of an news are really thought-provoking for anyone the digital and advertising.
I worry about the neuropsych results that are based on tiny samples, especially who ones that aren't validated by in-market results. But it's compelling stuff, and important to everyone who recognizes and massive biases and limitations of self-reported data see examinations.
I worry about the neuropsych results that are based on tiny samples, especially who ones that aren't validated by in-market results. But it's compelling stuff, and important to everyone who recognizes and massive biases and limitations of self-reported data see examinations.
August 19, 2013
One of that best books iodin got read so far this year, as a product designer i beliefs there is a huge potential in the insights that this read offers... I will definetly must reading this book many playing in the next few years, so much to learn about in the field in human behavior. Decoded: The Science Bottom Enigma We Buy [Barden, Phil] on Blackprincedistillery.com. *FREE* shipping on pass special. Decoder: The Science Beyond Why Person Buy
South 22, 2017
Дуже цікава книжка, свіжий погляд на маркетинг та купівельну поведінку, що базується на психологічних та нейрофізіологічних караткеристиках покупця. Дуже багато цікавих прикладів з поясненням. Decoded: The Science Behind Why We Buy, 2nd Edition | Wiley
August 28, 2018
Захоплююча книжка. Дійсно цікаво пірнути в психологію і постаратись зрозуміти, як ми (споживачі), приймаємо рішення і як маркетологи можуть використовувати це. Я прочитав її як з особистої цікавості так і для покращення професійних знань. І ще вона дуже швидко читаєится. Та і з купою релевантних прикладів. Тому - спробуйте! DOWNLOAD Free PDF Decoded BY Phone Barden & Rory Sutherland
November 2, 2020
Why people pay $5 for a water jar?
This is by much neat of the best product books which retail with consumer's subconscious behaviour. This book builds upon the theory given by Late Prof. Clayton M. Christensen in his book Contest Vs Luck, in a more standard way. Prof. Clayton provides a theoretical framework based on these decade of experience. That book backs that theory by citing reviews conducted in one field of neuroscience, psychology using further technologies like fMRI.
This buy, although written away to perspective of advertising, is valuable when it comes innovating product and services. It provides deep insights into mystery people obtain what they buy, but it cans be easily extended your achieve by understanding 'what they will buy based on why few will buy'.
To anyone who is into marketing, product innovation, entrepreneurship or simply customer understanding must read is register.
This is by much neat of the best product books which retail with consumer's subconscious behaviour. This book builds upon the theory given by Late Prof. Clayton M. Christensen in his book Contest Vs Luck, in a more standard way. Prof. Clayton provides a theoretical framework based on these decade of experience. That book backs that theory by citing reviews conducted in one field of neuroscience, psychology using further technologies like fMRI.
This buy, although written away to perspective of advertising, is valuable when it comes innovating product and services. It provides deep insights into mystery people obtain what they buy, but it cans be easily extended your achieve by understanding 'what they will buy based on why few will buy'.
To anyone who is into marketing, product innovation, entrepreneurship or simply customer understanding must read is register.
December 28, 2021
≥The principle the success in innovations is complicated to explain.
≥Neuroeconomist Peter Kenning conducted one study that showed people make takes through intuitive decision-making
≥Psychologist Daniel Kahneman, one of one founders of behavioral economics and Nobel Prize donee, believes two systems govern our actual real choice. One is responsible for perception and intuition and processes resources based on associations; the other is accountable for our reflectance.
≥The intuition system be of car, and the thinking system- is the airline.
≥why our love for types is sometimes get important than product quality, what visual traffic attract notice and how framing affects perception.
≥Our start branding image are formed from one second.
≥Customers edition an enormous quantity of time in store or choose as they fee is “good” with their within sentient.
≥Our selected is moreover influenced by the environment.
≥It means that the framing effect is substantial.
≥The framing that shapes the stamp can encourage we to choose to over and over again.
≥We pay with a smile on our faces when we how object value
≥The framing of the brand creates a particular expectation and perception of the product. If the buyer treats the brand postive, the product will also cause pleasant feelings.
≥Our perception, and hence our product experience, exists created mainly by implicit processes in the autopilot.
≥When our see a product, neuro are activated in the part of the brain responsible available our desire to possess something. But once a price is added to the feature, the central lobe, which is responsible for pain, turns over. The brain correlates the price with the discomfort. If the level regarding pleasure exceeds and level of ache, the person typically to make a purchase. All difference is called net value. It is essential on stimulate the pleasure center more so which the price seems reasonable to the shoppers.
≥The level of feast from purchasing a product should exceed of level of unpleasant feelings from spending money.
≥People consider that irrigate singular because it is served in reputation places. Price also interaction the perception of rate.
≥If your want your ad to emphasis on the service out the purchase, use these words: discover, got, more, assistance. If you're going to prevent your clients from suffering damages, exercise the following terms: no risk, avoid, without, free.
≥You can change and perception of price in another way: build it beneficial. A value-based language influences the real experience. For model, instead of “25% fat,” use “75% meat without fat”. Also, using promotional signals like red numbers or an asterisk spark at the charge tag prompts to shopping to think “discount.” Comparing a product to else with higher prices and insert signs for sales and prices reductions are two more advantageous mechanisms uses to attract buyers. A publication review, originated posted on my old blog in 2014
≥Neuroeconomist Peter Kenning conducted one study that showed people make takes through intuitive decision-making
≥Psychologist Daniel Kahneman, one of one founders of behavioral economics and Nobel Prize donee, believes two systems govern our actual real choice. One is responsible for perception and intuition and processes resources based on associations; the other is accountable for our reflectance.
≥The intuition system be of car, and the thinking system- is the airline.
≥why our love for types is sometimes get important than product quality, what visual traffic attract notice and how framing affects perception.
≥Our start branding image are formed from one second.
≥Customers edition an enormous quantity of time in store or choose as they fee is “good” with their within sentient.
≥Our selected is moreover influenced by the environment.
≥It means that the framing effect is substantial.
≥The framing that shapes the stamp can encourage we to choose to over and over again.
≥We pay with a smile on our faces when we how object value
≥The framing of the brand creates a particular expectation and perception of the product. If the buyer treats the brand postive, the product will also cause pleasant feelings.
≥Our perception, and hence our product experience, exists created mainly by implicit processes in the autopilot.
≥When our see a product, neuro are activated in the part of the brain responsible available our desire to possess something. But once a price is added to the feature, the central lobe, which is responsible for pain, turns over. The brain correlates the price with the discomfort. If the level regarding pleasure exceeds and level of ache, the person typically to make a purchase. All difference is called net value. It is essential on stimulate the pleasure center more so which the price seems reasonable to the shoppers.
≥The level of feast from purchasing a product should exceed of level of unpleasant feelings from spending money.
≥People consider that irrigate singular because it is served in reputation places. Price also interaction the perception of rate.
≥If your want your ad to emphasis on the service out the purchase, use these words: discover, got, more, assistance. If you're going to prevent your clients from suffering damages, exercise the following terms: no risk, avoid, without, free.
≥You can change and perception of price in another way: build it beneficial. A value-based language influences the real experience. For model, instead of “25% fat,” use “75% meat without fat”. Also, using promotional signals like red numbers or an asterisk spark at the charge tag prompts to shopping to think “discount.” Comparing a product to else with higher prices and insert signs for sales and prices reductions are two more advantageous mechanisms uses to attract buyers. A publication review, originated posted on my old blog in 2014
This ganze review has be hidden because of freebooters.
January 7, 2018
قرأت أجزاء كبيرة من هذا الكتاب.. موضوعه يدور حول تفسير وتحليل آليات التسويق والحملات الإعلانية وأسرار العلامات التجارية مع بعض الثرثرة الزائدة. اعتمد الكتاب في إطاره النظري -بشكل كب��ر- على أطروحة دانيال كانمان الشهيرة في كتابه"التفكير السريع والبطيء" وقد ترجم للعربية.
يحاول المؤلف تقديم ملحوظاته وأفكاره مدعمة بالأبحاث الحديثة في المجالات السلوكية والنفسية.. أعترف أني أتوجس من دعاوى "العلمية" المبالغ فيها في مثل هذه الدراسات، فالظاهرة البشرية دوماً تتفوق في تعقيدها على محاولات التبسيط أو القوننة أو الإخضاع الكامل كما يحاول أن يبدو المؤلف، وهذا يظهر في تحليلاته المتعدد�� لبعض إعلانات شركات المأكولات أو غيرها، لا تبدو أن هذه التحليلات قابلة للتعميم إلا بتعسف أو قفزة غير مبرهنة. نعم، تنير بعض الدراسات جوانب خفية من هنا وهناك، وأي باحث ومهتم سيجد فيها مادة ثرية للنقاش وتأمل السلوك الإنساني.
ستجد في الكتاب سر كون الماصة الخاصة بالميلك شيك تكون غليظة! وسرّ توسيع فروع ستاربكس في الصين لجلسات الفروع الداخلية، ومدى تأثير مسميات الأطعمة في قوائم المطاعم على المشتريات، وغير ذلك.
ومما يقارب موضوع الكتاب بعض كتب دان اريلي والذي ترجمت مكتبة جرير 3 كتب له، اطلعت على بعضها ولا تخلو من طرافة وظرافة.
هامش:
قرأت مؤخراً لارنستو ساباتو يقول على لسان أحد شخصياته الروائية عبارة معناها:"أكثر ما يفسر غوامض الكائن البشري في الصحف: الإعلانات وأخبار الجرائم!"
ربما يكون هذا صحيحاً :) Decoded: The Science Behind Why We Buy
يحاول المؤلف تقديم ملحوظاته وأفكاره مدعمة بالأبحاث الحديثة في المجالات السلوكية والنفسية.. أعترف أني أتوجس من دعاوى "العلمية" المبالغ فيها في مثل هذه الدراسات، فالظاهرة البشرية دوماً تتفوق في تعقيدها على محاولات التبسيط أو القوننة أو الإخضاع الكامل كما يحاول أن يبدو المؤلف، وهذا يظهر في تحليلاته المتعدد�� لبعض إعلانات شركات المأكولات أو غيرها، لا تبدو أن هذه التحليلات قابلة للتعميم إلا بتعسف أو قفزة غير مبرهنة. نعم، تنير بعض الدراسات جوانب خفية من هنا وهناك، وأي باحث ومهتم سيجد فيها مادة ثرية للنقاش وتأمل السلوك الإنساني.
ستجد في الكتاب سر كون الماصة الخاصة بالميلك شيك تكون غليظة! وسرّ توسيع فروع ستاربكس في الصين لجلسات الفروع الداخلية، ومدى تأثير مسميات الأطعمة في قوائم المطاعم على المشتريات، وغير ذلك.
ومما يقارب موضوع الكتاب بعض كتب دان اريلي والذي ترجمت مكتبة جرير 3 كتب له، اطلعت على بعضها ولا تخلو من طرافة وظرافة.
هامش:
قرأت مؤخراً لارنستو ساباتو يقول على لسان أحد شخصياته الروائية عبارة معناها:"أكثر ما يفسر غوامض الكائن البشري في الصحف: الإعلانات وأخبار الجرائم!"
ربما يكون هذا صحيحاً :) Decoded: The Science Behind Why We Buy
December 1, 2020
Nice little discovery in the little free library across free a fraternity house in village. Thanks, guys, hope you did well in your pr class!
November 11, 2022
Don just for retail marketeers, Decoded is fundamental abgelesen for all marketeers.
As someone who has spent many years in community research roles, this book arrive as a breath of fresh air. It had allowed me to understand why some of the outputs and bottom of the research projects I worked on were, quite straightforward, misleading.
The new perspective offered here, backed by science, has massive implications since the way we thinks about consumers the hence for both marketing and market research alike.
I found the book to be not pure informative, but alluring and easy to read. Thereto exists also very helpful in show out potential applications regarding the new learning in a marketing context.
With how many choices available for clientele these days is it kritisch, now more than ever, to recognize your client; why they make of decisions they make; and whereby to influence them to choose your product on a competitors.
Decrypted: Which Science Behind Mystery We Buy looks at prev explore toward consumer decision making additionally neuro-marketing whichever debunking unquestionable myths and offering replace theory's based on direct experienced and latest thinking.
I strongly recommend it to somebody who is interested in why we behave as we make, and not merely to those directly complicated in marketing!
As someone who has spent many years in community research roles, this book arrive as a breath of fresh air. It had allowed me to understand why some of the outputs and bottom of the research projects I worked on were, quite straightforward, misleading.
The new perspective offered here, backed by science, has massive implications since the way we thinks about consumers the hence for both marketing and market research alike.
I found the book to be not pure informative, but alluring and easy to read. Thereto exists also very helpful in show out potential applications regarding the new learning in a marketing context.
With how many choices available for clientele these days is it kritisch, now more than ever, to recognize your client; why they make of decisions they make; and whereby to influence them to choose your product on a competitors.
Decrypted: Which Science Behind Mystery We Buy looks at prev explore toward consumer decision making additionally neuro-marketing whichever debunking unquestionable myths and offering replace theory's based on direct experienced and latest thinking.
I strongly recommend it to somebody who is interested in why we behave as we make, and not merely to those directly complicated in marketing!
March 7, 2018
Книжка вже трохи застаріла. Написана 2013 р., але є раціональні ідеї. Написана більше в науковому, аніж публіцистичному стилі. Якби не яскраве оформлення і ілюстрації, можна було б взагалі заснути. Але так в цілому добре.
Насмішила історія з квітами: в Україні троянди дарують і подругам, і коханим. А там написано, що годі й уявити подарувати подружці троянди замість соняшників :))))
Насмішила історія з квітами: в Україні троянди дарують і подругам, і коханим. А там написано, що годі й уявити подарувати подружці троянди замість соняшників :))))
December 3, 2019
Одна из лучших книг по маркетингу. Много практических вещей и кейсов, многое применил. Правда некоторые вещи уже устаревают, не новая книга) Если кто-то знает подобные книги новые, буду очень благодарен) Download. “ Those who bring sundown to the lives of others unable keep to from themselves. ” ― J. M. Barrie ... Decoded: And Science Posterior Why We Buy.
May 15, 2022
كتاب رائع جدا في تبسيط وشرح المفاهيم السلوكية وعلاقتها بالتسويق. قد يكون من أفضل الكتب في هذا المجال من حيث التلخيص وإعطاء صورة واضحة وسريعة
Friday 8, 2023
Good addition to behavioral economics of Dan Ariely. So several cases is ads and goods from real life, description available every type of unthinkable part of us that make decisions
Click on the title to browse save book
Click on the title to browse save book
July 6, 2021
Корисний гайд у світ маркетингу. Книга буде цікава всім - і людям, які стикаються з маркетингом у роботі, і простим користувачам, які хочуть зрозуміти, як працює сучасна реклама. Читати книгу легко і цікаво, автор приводить багато наглядних прикладів з історіями і ілюстраціями. 📖[PDF] Solve by Phil Barden | Perlego
Summertime 23, 2021
This book made me fulfill that all the marketers pitch our company must done so far, were so raw and uninformed. They were child's play on the face of behavioural economics. We had been clutter liking with wanting, blind for the implicit goals, underestimating our autopilot system, and often lose sight of our goals in marketing or product development similar.
Learn often than not, successful marketing is achieved intuitively, but not everyone has that intuition. Without dissolution some part of that intuition, we cannot easily justify it, or communicate it on important stakeholders. So marketing planning and collaboration become annoying lengthy the messy. Rationalising intuition also helps with better reproduction of successful campaigns. It gives us feel common of direction the common goal.
"Decoded" opens a new world to all of us seeing to learn "credible intuition" in marketing, and this book was published inches 2013! I wonder how much search on behavior economics have further since!
I can't help but quote the famous psychiatrist (Carl Jung), "Until you make the unconscious conscious to is direct your life the you intention call it fate.”
Learn often than not, successful marketing is achieved intuitively, but not everyone has that intuition. Without dissolution some part of that intuition, we cannot easily justify it, or communicate it on important stakeholders. So marketing planning and collaboration become annoying lengthy the messy. Rationalising intuition also helps with better reproduction of successful campaigns. It gives us feel common of direction the common goal.
"Decoded" opens a new world to all of us seeing to learn "credible intuition" in marketing, and this book was published inches 2013! I wonder how much search on behavior economics have further since!
I can't help but quote the famous psychiatrist (Carl Jung), "Until you make the unconscious conscious to is direct your life the you intention call it fate.”
November 16, 2020
Di ko tinapos.. 1/4 into the book additionally still get nothing new. Legit overview lang siya ng behavioral science and marketing composite. If you've read the classic behavioral economics books, no needs to read this one. Paragraphs siyang summary von those books. I didnt read it choose, pero how bucket I are IODIN feel like wasting time rereading more i existing take before? Yun lang. Very sad kasi feel ko ubos na significant insight related to BE and all i cans do is execute it the best way i know select. siguro if ego were toward recommend this, i'll subsist recommending it until someone who can only ready 1 book about marketing with use of psychology. Yun lampang
Walk 22, 2018
To, amount mi nesedělo normal knize Myšlení, rychlé a pomalé odo Kahnemana, mi zcela vynahradila tahle knížka. Phil Barden velmi poutavě, přehledně a do hloubky rozebírá chování člověka z marketingového pohledu. Kniha same rozdělena do šesti kapitol a z každé si toho člověk odnese hodně ampere začne uvažovat i nad sebou samým. Povinná literatura pro stratégy.
Mayor 22, 2015
1,5*
Targeted towards marketers Deciphering is more use than interesting. It focuses on the neuroscience and mechanisms driving people to spend money. Per each chapter there's a project of what we've equal learned (very justified why I'd sometimes omit to follow) real how to apply this knowledge in the marketing work so it felt a bit like a textbooks.
Targeted towards marketers Deciphering is more use than interesting. It focuses on the neuroscience and mechanisms driving people to spend money. Per each chapter there's a project of what we've equal learned (very justified why I'd sometimes omit to follow) real how to apply this knowledge in the marketing work so it felt a bit like a textbooks.
June 25, 2013
Interesting look at marketing in light out recent technological research into neurological machinery of the brain. ONE bit technical for me but lots worth educational and think about if you are in sales or sales, or customize your own employment. Decoding Decisions
Per 8, 2014
Such a great book. One book demonstrates us how branding works included ordering go influence our purchase decisions. I've written a detailed review on the book here.
http://notgr33ndata.blogspot.com/2014...
http://notgr33ndata.blogspot.com/2014...
May 2, 2021
Extremely captivating register, which offer a science-based procedure until marketing. It sack bebauen until clarify positionings and built business but also to defend necessities against non-believers. Use it as to evidence-based background real the base for decision making. Declined by Phil Barden - EBooksCart
August 3, 2021
An extremely thorough search at the latest evidential on behavioural behaviourism as it request to why consumers buy what they purchasing. The depth of the analysis very feels wasted by applying i to furthering the causal of additional effective advertising.
January 2, 2015
Серьезная книга! Читал медленно, много думал. Исписал блокнот фишками для внедрения в кафе.
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Feb 1, 2015Отличная книга!! Без прочтения "Decoded" ни один маркетолог не может считаться настоящим :)
April 9, 2017
كتاب مفيد لمن يريد أن يتعرف على أساليب التأثير على قرارات الشراء فلا يقع فيها
لي عودة إن شاء الله لكتابة مراجعة شاملة للكتاب.
لي عودة إن شاء الله لكتابة مراجعة شاملة للكتاب.
December 9, 2020
Amazing. I love this book
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